Yahoo! Search Marketing
 

香港互聯網市場最新資料

根據互聯網市場調查公司 comScore 的最新資料顯示，雅虎香港網站覆蓋達76%互聯網用戶，而每月用戶人數超過二百八十萬，穩佔市場No. 1地位，是廣告商進行網上推廣的必然選擇。

網站名稱 互聯網用戶覆蓋率 (%) 每月用戶人數 (000)
雅虎香港
(yahoo.com.hk)		 75.9% 2,842
You Tube
(youtube.com)		 36.8% 1,380
Facebook
(facebook.com)		 31.3% 1,174
Google
(google.com.hk)		 30.4% 1,139
資料來源: comScore 2008年6月

成功個案

善用節日商機　網上花店營業額激增10倍

網上花店競爭非常激烈，Flowers4u於母親節期間加入季節性關鍵字並配合優惠推廣，成功為公司賺取10倍營業額。

詳情

帳戶管理小貼士 – 從報告中了解廣告成效

雅虎搜尋推廣提供多個表現報告讓廣告商了解廣告成效。以下部份讓我們為大家分析不同報告如何協助提升廣告成效。

詳情

常見問題

如何劃分廣告群組及推廣活動 ?
什麼是「質量指數」?
如何改善「質量指數」 ?

詳情
實用工具

每月熱門關鍵字
增加熱門關鍵字，可以為網站帶來更多瀏覽量。雅虎搜尋推廣為您建議不同月份的熱門關鍵字，這些關鍵字隨時為您帶來意想不到的商機。

詳情

查看出價工具
了解同業熱門關鍵字的出價，助您發揮更佳的推廣策略。

詳情

接觸東南亞市場潛在客戶
您的目標客戶是否遍佈於東南亞地區? 雅虎搜尋推廣服務範圍已伸延至東南亞市場，為您拓展更多商機。

詳情

　

　

　

　

　

　

Yahoo! Search Marketing
 

香港互聯網市場最新資料

根據互聯網市場調查公司 comScore 的最新資料顯示，雅虎香港網站及搜尋引擊在市場上穩佔領先的地位，是廣告商進行網上推廣的最佳選擇。

雅虎香港每月用戶人數#: 2,800,000
雅虎香港為香港第一的入門網站，用戶人數全港最多。
雅虎搜尋推廣服務覆蓋率#: 90%
雅虎搜尋推廣服務的廣告顯示於雅虎香港及多個熱門網站，包括：MSN香港、on.cc(東方報業集團網站)、明報網站、英文虎報網站等，覆蓋全港九成用戶。
#: comScore, May 2008

成功個案

Travelzoo Hong Kong 憑季節性關鍵字突圍而出

每逢節日或假期均是香港人外遊的旺季，Travelzoo Hong Kong 透過加入季節性關鍵字，輕鬆地為網站帶來超過 50 萬單月點擊。

詳情

帳戶管理小貼士 – 編寫廣告的技巧

廣告的質數會直接影響廣告商的推廣成效，依照雅虎搜尋推廣編輯指引編寫廣告，有效確保廣告質量。編輯小組為我們指出廣告商編寫廣告時最常犯的問題，助您提升廣告的質量。

詳情

新增報告功能 – 點擊過濾報告

部份廣告商曾反映對於惡意點擊的憂慮。雅虎搜尋推廣最近於網上帳戶管理中心中加入「點擊過濾報告」，令廣告商了解更多帳戶中無效點擊的資料。

詳情

最新動向

雅虎搜尋推廣服務在三月及四月參與了SMe-Strategy論壇及國際資訊科技博覽 2008，向更多中小企介紹搜尋推廣服務。而雅虎搜尋推廣市場部經理亦在論壇中為各中小企分析互聯網市場最新趨勢及雅虎搜尋推廣如何為他們開拓商機。
實用工具

查看出價工具
了解各行業熱門關鍵字的出價，讓您能令廣告獲取最佳位置。

詳情

每月熱門關鍵字
增加熱門關鍵字，可以為網站帶來更多瀏覽量。雅虎搜尋推廣為您建議不同月份的熱門關鍵字，這些關鍵字隨時為您帶來意想不到的商機。

詳情

更改郵寄/電郵地址通知
由於雅虎搜尋推廣將定期透過郵寄及電郵方式傳送系統訊息、最新優惠及帳戶使用貼士至各廣告客戶，請確保郵寄/電郵地址正確無誤。

詳情

　

　

　

　

　

　
　

　

　

What's new?

As part of Yahoo! Search Marketing's commitment in helping agencies develop successful search marketing campaigns for their clients, the company regularly conducts workshops with advertising agencies to keep them informed of the latest developments in paid search.
　

 

 TOP STORY

 
　

PROMOTION
 　

To help you get ready for the Valentine's Day shopping season, we have reviewed search volume from previous year to identify seasonal keywords that help to increase the traffic of your site.
　

　

 

TOP STORY

 

SEARCH MARKETING TIPS

Web site promotion has become a time-consuming project, but these 12 easy tips can help your business web site attract more visitors and retain existing customers.



　

　

HOTTEST SEARCH

Make full use of search engines and draw high traffic to your site by riding off the popularity of current hot topics and selecting keywords associated with them.

　

　

 

RESEARCH

TOP STORY

A recent survey by global market research agency Synovate reveals that Yahoo! Search is the most popular search engine in Hong Kong.

 

 

　

　

　

What's new?

Search In The City

Yahoo! Search Marketing was recently invited by Asia Digital Marketing Association (ADMA) to share its expertise on how search engines can greatly benefit a company's marketing plan. On August 23, Corporate Sales Manager Anna Chan took the stage at the Foreign Correspondent's Club and gave a speech on measuring the effectiveness of search marketing.

Leverage seasonal keywords
to get more traffic

It's never too early to start planning for the festive season. Online holiday shoppers start early, so you need to as well. Make the most of the upcoming Mid-Autumn and Halloween festivals and capitalise on the increased web traffic by adding specific keyword sets to your campaign.

TOP STORY

　

SUCCESS STORY

Pfizer Consumer Healthcare sees huge jump in Nicorette monthly sales after adopting Yahoo! Search Marketing
　

After adopting Yahoo! Search Marketing, pharmaceutical company Pfizer Consumer Healthcare saw the monthly sales for its nicotine gum, Nicorette, increased by 60 per cent.

　

SUCCESS STORY

　

SEARCH MARKETING TIPS

The Right To Bid

Effective bid management is the key to success for pay-per-click advertising. Whatever solution marketers choose, be it manual, tool-based or outsourcing to search marketing agencies, they should consider the degree of complexity of their campaign and the level of support they require.

　

　

HOTTEST SEARCH

Make full use of search engines and draw high traffic to your site by riding off the popularity of current hot topics and selecting keywords associated with them.



　

HOW MANY SEARCHES CAN YOUR BUSINESS GET?

Try Yahoo! Search Marketing's "Keyword Suggestion Tool" by entering a keyword to see how many searches have been conducted on that term in the last month.

RESEARCH

RESEARCH iProspect Search Engine User Behaviour Research: First Page Search Placement Crucial For Marketing

Almost two-thirds of respondents to a recent Search Engine User Behaviour Research commissioned by iProspect and JupiterResearch say they do not look past the first page of search results when seeking products, services or information.

　

　

　

　

TOP STORY

Attract High-Quality Traffic with Travel Submit

Spring, summer, winter or fall, people are always planning and taking trips, and increasingly using the Internet to research and complete their travel purchases. Yahoo!'s Travel Submit is an easy and effective way for online travel companies to reach these customers and pump up their site traffic. If you are in the travel industry, find out how this advertising vehicle can help you reach more of this large, targeted audience.
 Top Story

STRATEGIES

24 Ways to Drive Traffic to Your Site

What works best in acquiring and retaining customers? Is it branding, security or design? The answer is…all of the above and more. We offer two dozen tips for wooing targeted, ready-to-buy users to your web site.

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